Cannes Future Lions asked us to connect an audience with a product or service from a brand of our choice in a way that wasn’t possible three years ago.

Lara Robinson and I decided to combat an overlooked issue: migraines. One billion people are affected globally; we created a solution that seamlessly integrates emerging technology and convenience to alleviate symptoms for migraine sufferers.

Introducing Moniq. The first earbuds designed to detect a migraine before it even begins.

Partnering with Eli Lilly, one of the global pharmaceutical leaders in migraine medication, we created a product that allows migraine sufferers to reclaim control of their lives.