Blissful Bathroom Break

Who Gives A Crap challenged us to launch a Limited-Edition Holiday toilet paper range featuring unique wrapper designs inspired by cultural insights. 

The holiday season, while joyful, is stressful and chaotic. In those moments of overwhelm, people naturally seek small escapes — and sometimes the only sanctuary they can find is the bathroom. 

Blissful Bathroom Break transforms this everyday space into a calming retreat, where playful affirmations on each roll serve as gentle reminders to pause, breathe, and find joy in the little moments.

Creative Partners: Ned Crowe, Scarlett Whittfield & Lele Hoi