This advertisement uses comedic exaggeration to highlight the effectiveness of Standard Procedure sunscreen. It plays on a quintessential Aussie habit, soaking up the sun in minimal clothing like short shorts, singlets, boardies, bikinis, and thongs, showing that all you really need for protection is the sunscreen itself. The use of colloquial language makes the ad relatable, reinforces its laid-back Aussie tone of voice, and connects directly with the target audience.